We recently created a report for a client showing the number of calls between their first successful sales call and the first sale. In a database containing hundreds of sales, this revealed very useful information. The wrinkle is that every GoldMine using company defines what they regard as a “successful call” differently.
Talked to someone? Identified the decision maker? Qualified in some other way?
With that said, we found a way to easily set this up for any MasterMine-using company within about ½ hour. It reveals a lot of information about your sales cycle: How many days to close a sale from the first qualification? How many calls? How many appointments? How many people involved on either end?
Knowing this kind of information can help you shorten sales cycles and therefore raise your revenues.
Let us know if you’d like us to set up a similar “events between” report for you. We can promise efficiency and accuracy that only MasterMine can deliver!



